Successful Business-Blog
System approach to Creating a Successful Business-Blog
What you need to know to create a successful business blog?
We continue to talk on the
topic: how to turn a hobby into a
business-blog-blog and should answer the questions: "What methodology or
system should apply for it, where to start?"
To begin with, we want to make
a blog successful, but again the question arises: "What, in general, the
word means, what it is - a success?"
As
you know, the "success" - a relative term
If you try to give it a
precise definition, it is easy to get lost in a sea of assumptions.
You can work on creating a
blog, but if you cannot determine for itself what it means in your
understanding of the word "success", how do you know: you are
progressing or marking time?
We have already talked about
the fact that everything is ruled by His Majesty the Content, and that the
messages are an integral part of the blog.
Thus, the success of the
blog is totally dependent on the
content of what you write.
If you try to organize their
thoughts on the requirements for creating a successful blog, you may be able to
build a reliable way to what you define as success.
Thus,
the problem 1:
Define what you mean by
"success."
As we have seen, is a relative
term, and each of us understands it differently, which means that each blog
also has its own success.
- For some, success can mean
the creation of a large subscription list;
- For some, the word is
associated with the N-th number of sales, etc.
The success of a blog depends on the
correct setting goals
The same applies to the blog
post, as they make up the success of the blog as a whole, so that each blog
post should have a clear objective.
How can this be determined?
Try to ask yourself this
question: "What do I want from this blog?"
Here are a few examples:
- If you give an overview of
some of the product, your goal may be selling their increase.
- If you are writing about how
to make money from your blog, then your goal may be to attract some of the
readers of the blog in your e-mail.
- If you are writing a guest
post, then your goal may be to attract traffic.
The principle is clear. Now
try to define their purpose, and after you do, you will understand what it
means to "success" for your blog and we can start working in this
direction.
Select a topic that will be of
interest not only to your readers, but also the search engines.
Readers - the blood of your
blog, so give them what they want.
"But how do I know that
these readers want?" - You ask.
Well someone has prompted the
questions, the answers to which our readers are looking for.
Okay, five such
"cheese" Places I'll help:
1. Already known to you Word
stat. Analogue him in the English-speaking segment of the Internet Word tracker
keyword queries. To gain access to the search, it is necessary to register.
2. You will have a great
benefit Keyword Tool Google.
3. a couple of places and answers.yahoo.com enter your
keywords and see what users are looking for.
4. And, of course, itself
Google.
There is one feature that is
not a sin to use search of what your potential readers interested when entering
queries in your browser, do it slowly. You know that Google will
offer you tips and below the search box you can read a dozen variants of
queries. It is clear that the proposed options will be personalized, but you
can use an anonymous view mode to remove personal settings of the search mode.
5. Perhaps the easiest option
- it is to go to look into questions and answers. What is just not
looking! So - go for it.
Now, knowing what users are
looking for, the problem of "what to write and what to write about,"
at
You are no longer there.
Spend such a study and make
for a list of useful topics, made up of found requests.
Task 3
Purely technical aspects that
will help you achieve your goals.
So, in order to blog for you
sorted out.
Suppose you want to as many
readers to subscribe to your newsletter.
Technical elements that will
work for you to become a form of subscription at the end of each post (well,
straight, like me!).
Facilitate the lives of their
readers, do not force them to look in the sidebar or in the navigation bar on
the subscription link (which, incidentally, will also be out of place)!
Subscription Form, set in the
right place, will be the magic key that opens the door to the goal.
Another example.
If you want to have you bought
any product, read the post, do not forget to put a link to this product or to
report that the product can be obtained by e-mail.
That is, if you want to
achieve certain goals, make sure you include all the technical elements to
achieve this goal.
If you miss these items, you
should not expect that the goal will be achieved, no matter how large the
volume to get the message.
Task 4
If the blog of good quality,
and you feel that its content can help people share your recordings in social
media.
And rest assured that your
readers will not remain indifferent, and also share with your friend’s useful
material that you provide to them!
Do not take a couple of
minutes to manually add a description to the post, before they share.
If you want to inform their
subscribers about the new post on your blog, create a catchy headline and a
compelling teaser for this message.
Such that users wanted to open
the letter and read the mail.
That's just - do not spam!
Otherwise, the effect will be reversed.
Task 5
Analyze your results
Analysis of the work of the
blog - it's a very important part of your business, because the success has to
be measured in numbers.
Do not skip this step!
You will not be able to move
on and improve their systematic approach to creating a successful blog if you
do not know what kind of results achieved.
This analysis may relate to
your subscription list, for example, or the effectiveness of advertising blocks
Google Ad Sense, traffic, etc.
The main thing in our business
- a systematic approach to building a successful blog.
A basic framework that is well
must learn every beginner blogger - not to neglect the quality of any text
published in the blog.
Whenever you are ready to
write the next post, ask yourself these questions:
"What I want to achieve,
leading this blog?"
"What is the purpose of
my blog?"
"How do I know my blog
has achieved its goal or not?"
All you have just read, can be
combined into one big problem that
needs to be put in front of him, beginning to turning a hobby into a
business-blog-blog:
1. Statement of purpose
2. Select a theme
3. Quality content.
4. Technical elements
4. Social Media
5. Analysis of the results.
Record these simple guidelines
currently working in notepad and just follow the tips, not trying to reinvent
the wheel again, and soon you will notice that your blog has started to attend
and demand, and you can easily reach the desired goal, that is - have become
successful.
