Why We Need a Website
Why do We Need a Website?
More than 500 million people
worldwide have access to the Internet, and accordingly, and the opportunity to
receive or offer anything on the web-sites.
Are you sure that it makes
sense to ignore these 500 million users, which could well enter into the circle
of your target audience?
Doing your own website on the
Internet - it's not just a fashion trend, but a real opportunity to meet with
potential consumers of the product that you are offering them, and most
importantly, to introduce them to him.
No matter what it is that same
product - a tutorial knitting, hydraulic pump stations, complete catalog of
phone numbers and addresses of single Frenchmen, your own reflections on life,
or something else.
The word "product"
we mean not sell products or services, and everything that you, yes, you
specifically, you can offer to another person, and a page on the Internet is
something deeper, beyond the scope of the sales and PR.
Consider the example of who and why we
need your own website
The first and obvious answer -
organizations.
Any: public, governmental,
commercial. Web-site, to put it in simple terms, at least, makes life easier
for representatives of such organizations. And ideally, and their potential
customers that the most important thing.
Suppose that your company's
website on the internet - this sign.
The usual sign, like the one
that hangs on the door of your office.
Nothing special, right?
However, it is through this
same virtual signs, people who want to take advantage of your offer, may at any
time convenient to them time and in any place convenient for them a place to
find out all the answers to the interest of their questions: what days you
work; as it is more convenient to drive to your office; what discounts and
promotions are held today, etc.
And you cannot imagine how
many people each day abandon potentially beneficial cooperation with
"offline" companies, simply because just do not want to once again
call the office to clarify certain issues.
And this is just one of the
many reasons why more people are turning to organizations with their own site.
And besides signs, website -
it is also a showcase.
The only difference is that
the stand at this showcase, looking at those or other products, they want to,
again, not all.
Someone in a hurry for someone
shy glances of passers and intrusive sellers someone elementary cold and wanted
to go home.
In turn, coming to your
website - a virtual storefront - a man acquainted with concrete proposals
really comfortable conditions for it.
He is ready for this format of
communication, which means that it is much more effective results.
By the way, since we already
have signs and shop windows, why not bring the whole online store?
And it is - the second answer.
Similar to a real online catalog, you need all the "offline"
shopping.
Depending on the format, the
site on the Internet offers obvious advantages, and other categories of people.
Thus, online business card or
portfolio - is the tool that allows you to consistently expand its customer
base without making any effort other than periodic content updates. Internet
users are much more likely to seek the services of lawyers, dental technicians,
hairdressers, leading to the wedding, copywriters, and even plumbers is on the
network.
So why not help them find you rather than your competitors?
And what have you heard about blogging?
Blog, or so-called virtual
diary - one of the most popular events you'll ever need.
True it appeared relatively
recently, but because not everyone knows how profitable prospects are opened
before them running your own blog.
But know this, many young
musicians, artists, photographers and other creative individuals have had time
to assess the possibility of direct virtual communication with their audience
and to disseminate the results of his work.
Know many young mothers who
have long and successful regular readers share with their experience of
carrying, feeding and education of children, and not only pleasant to spend
your free time, but also earning real money on advertising, advertisers who
gladly pay active owners the most read blogs different subjects.
So, maybe it's still worth to
order a website or blog and turn it into a cash machine?
